How to increase your company’s profitability overnight
I know, sounds like a pipe dream but if you have customers or web traffic with people who might want help with their fitness goals, from beginners to elite then definitely read on!
Fitness Mentor provides you an opportunity to increase your profitability in a no-risk way, right now, either by selling more to your existing customers and strengthening your customer relationships.
Whether you are a gym, nutrition clinic, sports shoe company, personal trainer group, event organizer or reputable website selling heath products, you can now offer extra premium services to your customers pre-sale, at the point of sale, or afterwards, with instant sign-up.
How does it work? There are four options to choose from so first we discuss your business to make sure there is a good fit between our offerings and yours, and to understand your requirements to determine which option is best to increase your profitability and serve your customers.
Option 1 Affiliate Program
All you need to do is put a simple link we give you on your website or blog, simple as that!
Anyone who visits our site via your link, and later subscribes will be recorded as being one of your referred customers. We pay you a commission for every sale on a monthly basis.
Email firstname.lastname@example.org now, and you’ll be sent back a link and all the details – easy!
Option 2 White Labeling
With this approach you get your own branded website with the facility to engage with your customers. As a business expert, you know customer relationships, loyalty and branding are arguably even more important now than ever in an economic environment with reduced discretionary spending (even though some say we are out of the recession!).
Can you imagine having all your customers visiting your website each week? Some visiting every day! Sending and sharing links with their friends and family? With the Fitness Mentor tools you can strengthen these customer relationships, loyalty and branding, not to mention thinking about the cross-selling opportunities.
Fitness Mentor has the highest quality ready-made tools and internet services available, so you don’t have to build them yourself! These tools can easily be plugged into your existing website and/or a newly branded website. These tools include the basics like automated administration – membership sign-up, program selection and online payment.
You can now offer your customers an extensive range of integrated fitness/weight loss features like body mass index calculators, daily diary and workout logging, weight loss graphs, friend linking, mapping walks and runs etc, designed to draw customers to your website regularly. The key benefits you will experience, as we see them, are below.
Deliver more value to your customers
- Deliver free services like body mass calculators, weight loss tracking graphs etc
- Increase service differentiation and quality perception by adding internet services – services which customers have come to expect
- Increase your customers commitment and motivation to their weight loss or training programme, if you offer one
Really track and understand your customers behavior.
- Allow for early intervention to help them succeed and enhance your reputation & goodwill
- Provide a scalable platform for profit growth though effect cross/up selling opportunities
- Better identification of which segments customers are in allows more targeted marketing
- Permission based marketing in a place the customer wants to visit – your website
Strengthen branding and improve customer loyalty with better community engagement
- Theme your website with your own colors and branding
- Pull the customer to your website regularly, perhaps every day
- Push information on progress with your branding to the customer in weekly reports
- Customers continue to visit your website for diary/ workout functionality even after their weight loss program ends. This could also be another revenue opportunity
Lower administration costs
- Provide automated membership sign-up, payment and access to programme information
- Allow customers to instantly respond to late-night/off peak advertising though the net
- Inexpensive email based marketing and advertising in a targeted way
Maybe you opt for a competitive edge by giving your customers free access to it, or maybe you charge customers as an ‘extra’ to increase your profitability. With Whitelabeling you have all the options, and the ability to use all, or just some of the Fitness Mentor features.
Option 3 Co Branding
Option three is a co-branded version of the above – so rather than using strictly your own branding, we share the branding in some agreed fashion. Maybe customers visit your site for a login and are simply automatically directed to our website but with your logo, or something else partway towards a fully ‘whitelabeled’ option, it’s up to you.
Option 4 Partnered Reselling
With partnered reselling you offer the customer an upgrade to Fitness Mentor services, for a few extra dollars at point of sale.
For example, event organizers might offer a training plan and subscription with entry, or retailers might offer a fitness consultation or subscription as an extra in their checkout cart. You take the payment for the total amount, and disperse to us once per month or as agreed – simple.
Operationally, once the customer adds a Fitness Mentor subscription to their checkout basket and pays, you direct them to your post-sale page which includes our FM by ‘widget’, and the customer can use it to get immediate access! We have even tighter integration options if you’d prefer, but this is the easiest and fastest way to be up and running easily.
What to do now?
So, if you are suffering from poor profitability, want to increase your customer base, engage with your customers more effectively, and increase your customer’s satisfaction, contact us now. There are no risk setup options with no complicated IT configuration to worry about, that can give you the strategic edge over your competition.